When the team at Fossil decided it was time to make marketplaces a bigger part of the company\u2019s growth strategy, they knew a partner would be needed. Since each marketplace has its own unique requirements for syndicating product feeds, expanding to new channels quickly and efficiently simply wouldn\u2019t be possible without a way to streamline the process. <\/span><\/p>\n\n\n\n \u201cW<\/span>e knew that we needed a company that could\u2026 make it a lot more accessible for such a big company,\u201d<\/span> says Senior E-Commerce Merchant Stefani DeBerry, adding that her team was looking for a partner to help<\/span> aggregate information so the team could manage multiple marketplaces \u201cin a single place.\u201d<\/span><\/p>\n\n\n\n After trying another integrative system first, Fossil decided to turn to Rithum instead. The business really needed a flexible solution that would allow it to launch quickly and easily on numerous platforms, and to easily manage numerous e-commerce channels within one single portal.<\/span><\/p>\n\n\n\n Rithum was precisely what was needed. The platform\u2019s transformation engine collects all product data once, and then feeds it to each individual marketplace according to that channel\u2019s specific requirements.<\/span><\/p>\n\n\n\n The result is a simple, streamlined approach for creating a consistent brand experience everywhere the company sells.<\/span><\/p>\n\n\n\n \u201cI was luckily able to be a part of the new integration with Rithum,\u201d DeBerry says. I really got to see it from the beginning and [watch it] grow into being something amazing.\u201d<\/span><\/p>\n\n\n\n \u201cThrough Rithum, we were able to grow our sales exponentially in the e-commerce area,\u201d says DeBerry. \u201cRithum makes it very easy for us to be able, as a merchant, to really focus on product and selling, instead of having to focus on the nitty gritty.\u201d<\/span><\/p>\n\n\n\n So\u2026 what\u2019s next for Fossil?<\/span><\/p>\n\n\n\n \u201cI think what excites me the most is that e-commerce continues to grow every single year,\u201d DeBerry says. \u201cMarketplaces are expanding and the customer is constantly changing, so it\u2019ll always keep us on our toes.\u201d<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","client_type":[6],"industry":[26],"product":[44],"class_list":["post-525","case_study","type-case_study","status-publish","hentry","client_type-retailer","industry-clothing-apparel-accessories","product-marketplaces"],"acf":[],"yoast_head":"\nThe Solution<\/h2>\n\n\n\n
The Results<\/h2>\n\n\n\n