{"id":543,"date":"2019-12-10T14:49:00","date_gmt":"2019-12-10T14:49:00","guid":{"rendered":"https:\/\/new.rithum.com\/case-studies\/azura-runway\/"},"modified":"2025-08-01T20:49:02","modified_gmt":"2025-08-01T20:49:02","slug":"azura-runway","status":"publish","type":"case_study","link":"https:\/\/www.rithum.com\/case-studies\/azura-runway\/","title":{"rendered":"Azura Runway"},"content":{"rendered":"\n

The Situation<\/h2>\n\n\n\n

From day one, members of the e-commerce team at Azura Runway knew they would need to list inventory on marketplaces like Amazon, eBay and Catch.<\/p>\n\n\n\n

\u201cWe saw that marketplaces were the way of the future,\u201d said Directors Sam Wood & Tim Bloore. \u201cThey offered a low cost of entry without having to already have a large database or marketing budget. Marketplaces give you the opportunity to break into new markets like the US and India without hefty startup costs.<\/p>\n\n\n\n

\u201cBut Bloore & Wood knew this wouldn\u2019t be a small endeavor, and he wanted to get it right from the start.  \u201cWe needed a tool to bring in over 100,000 SKUs and send them to marketplaces in the right format and structure,\u201d Wood says, adding that they needed an equally reliable system for pushing orders back to the company swiftly and accurately.<\/p>\n\n\n\n

In addition, the business needed help identifying which sales channels would hold the most profit potential for its unique catalog. With more than 100 global marketplaces to choose from, it was essential to get the right products in front of the right audiences.<\/p>\n\n\n\n

Thankfully, Azura Runway had already learned what not to do. Based on previous experiences with various e-commerce tools at other companies, Wood knew better than to rush into a partnership with the wrong solution provider.<\/p>\n\n\n\n

\u201cWe used a lot of listing tools that ended up pushing our listings into the wrong category,\u201d Bloore says of the e-commerce technology he\u2019d used for other online businesses. \u201cWe found they could not deliver on what they promised.\u201d<\/p>\n\n\n\n

So this time, he went straight to a leading marketplace management provider: Rithum.<\/p>\n\n\n\n

The Solution<\/h2>\n\n\n\n

By the time Azura Runway was ready to start listing on marketplaces, Bloore, Wood and their team had been communicating with Rithum for more than a year. The decision to enlist the platform\u2019s Managed Service for Marketplaces<\/a> was an easy one. \u201cWith Rithum, we\u2019re in a safe pair of hands,\u201d Wood says. \u201c[The specialists] are very detail-oriented and take particular care in ensuring it\u2019s done right the first time. It takes longer but is worth it in the end, because there are fewer mistakes.\u201d<\/p>\n\n\n\n

Best of all? Because Rithum\u2019s Managed Services team is deeply familiar with worldwide marketplace audiences and options, Azura Runway gets the guidance it needs on not just how to list effectively \u2014 but where those listings will generate the most returns, too. That means the company\u2019s marketplace growth strategy is a highly targeted one that began strategically with eBay Australia. The company quickly expanded to eBay US before adding other marketplaces including Ozsale, Catch and TradeMe.<\/p>\n\n\n\n

Consumers are attracted to different channels for different products, so having the right marketplace mix was key.<\/p>\n\n\n\n

\u201cWe\u2019re in a building and scaling phase so we need to choose carefully where we go and make sure we get returns, and that\u2019s where Rithum helps advise us on the new markets we could expand to,\u201d Bloore says.<\/p>\n\n\n\n

The Results<\/h2>\n\n\n\n

Within a matter of months, Azura Runway\u2019s monthly sales had increased by 1,163%. And while that initial growth has been gratifying, it\u2019s far from done.<\/p>\n\n\n\n

\u201cRithum has given us the ability to expand and scale at a global level,\u201d Bloore says. \u201c[Even with] very, very large inventory, we\u2019re at a point where we can switch on any marketplace we want to within a week.\u201d<\/p>\n\n\n\n

Moving forward, the team will be leaning on Managed Services for Digital Marketing<\/a> to get inventory in front of more purchase-ready consumers through paid search and shopping.<\/p>\n\n\n\n

\u201cRithum allows us to move quickly because all of the hard work is done,\u201d Wood says. \u201cWith the difficulty of the feeds and the complexity of it all \u2014 it made sense to use Rithum for this as well. As a premium company, they\u2019re going to get it right.\u201d<\/p>\n","protected":false},"featured_media":0,"template":"","client_type":[7],"industry":[26],"product":[44],"class_list":["post-543","case_study","type-case_study","status-publish","hentry","client_type-brand","industry-clothing-apparel-accessories","product-marketplaces"],"acf":[],"yoast_head":"\nCase Study | Azura Runway Rithum<\/title>\n<meta name=\"description\" content=\"Within a matter of months, Azura Runway\u2019s monthly sales had increased by 1,163%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/case-studies\/azura-runway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azura Runway\" \/>\n<meta property=\"og:description\" content=\"Within a matter of months, Azura Runway\u2019s 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