Even amid these impressive developments, the company hasn\u2019t been immune to the unpredictability of an ever-evolving industry. With e-commerce in a constant state of change, ASICS has faced some significant challenges along the way.<\/p>\n\n\n\n
Like all big brands, ASICS has long understood the importance of building a strong e-commerce presence. As consumers continually seek new ways to interact with their favorite manufacturers, direct-to-consumer (DTC) channels are key. But in an industry where wholesale and resale played such a central role for so long, embracing new methods on marketplaces also meant coming up with new strategies. <\/span><\/p>\n\n\n\n \u201cOrganization was an issue,\u201d says E-Commerce Marketplace Manager Rebekah Darsch. \u201cWe had a large product catalogue. One person managing that every day was unsustainable.\u201d<\/span><\/p>\n\n\n\n There were other challenges, too. Especially when it came to consolidating multiple websites into one <\/span>big-brand URL. <\/span><\/p>\n\n\n\n So the team decided to ramp up its efforts with Rithum.<\/span><\/p>\n\n\n\n For a while, ASICS had been using the Rithum e-commerce platform to manage marketplaces such as eBay and Rakuten. But as the ASICS DTC business expanded, it became clear that more support would be needed to tackle two crucial areas of need: marketplace management and digital marketing.<\/span><\/p>\n\n\n\n After visiting Rithum headquarters, the ASICS team decided to expand to <\/span>Managed Services for Marketplaces<\/span><\/a> and <\/span>Managed Services for Digital Marketing<\/span><\/a>.<\/span><\/p>\n\n\n\n \u201cWe met with the team at Rithum, our account manager and other team members,\u201d says Kyle Boucher, <\/span>Senior Manager, Demand Generation<\/span>. \u201cWe spent our time learning what Rithum could offer us.\u201d <\/span><\/p>\n\n\n\n It didn\u2019t take long for ASICS to decide that leveraging the company\u2019s marketplace and digital marketing specialists \u201cjust made sense.\u201d <\/span><\/p>\n\n\n\n \u201cThe big piece for our search program was to improve the way we were messaging our customers\u2026 based on age, gender and keyword interest,\u201d explains Boucher. \u201cAnd there was only so much I had the ability to do when I did it on my own.\u201d <\/span><\/p>\n\n\n\n Darsch echoed his sentiments on the marketplace side. <\/span><\/p>\n\n\n\n \u201cJust being able to use Rithum\u2019s platform to help us with the Amazon integration to pull in orders and sales helped us grow quickly,\u201d she says.<\/span><\/p>\n\n\n\n So, what happened next? ASICS\u2019 Demand Generation Manager describes it best:<\/span> \u201cWe just kept crushing goal after goal.\u201d<\/span><\/p>\n\n\n\n Thanks to Rithum successfully launching them on Amazon, ASICS reports that its year-over-year revenue growth shot up 72%.<\/span><\/p>\n\n\n\n ASICS\u2019 digital marketing campaigns were equally rewarding. After setting an original goal for return on ad spend (ROAS), the team watched the actual number climb to a new record.<\/span><\/p>\n\n\n\n \u201cOnce we partnered more with Rithum and optimized our programs, we ended up with an impressive ROAS at the end of the year,\u201d says Boucher. \u201cIn terms of revenue, we finished with 41% above where we were [a year ago].\u201d<\/span><\/p>\n\n\n\n That\u2019s not even the best part.<\/span><\/p>\n\n\n\n In the five-day span between Thanksgiving and Cyber Monday, ASICS watched year-over-year growth swell by 150%. According to ASICS, it was the company\u2019s most successful Cyber 5 holiday selling season ever.<\/span><\/p>\n\n\n\n \u201cWe more than doubled our demand, which is incredible,\u201d Darsch says. \u201cAnd 81% of our marketplace revenue during Cyber 5 came from Amazon. We were so excited because that was a new marketplace Rithum helped us to launch on.\u201d <\/span><\/p>\n\n\n\n \u201cWorking with Rithum,\u201d adds Boucher, \u201cWe were able to do a lot of things during the holidays including features and promotions.\u201d<\/span><\/p>\n\n\n\n \u201c[Without Rithum], our program would be much different,\u201d Boucher says. \u201cWe would\u2019ve had to find a lot of alternative methods to do what we do. We\u2019re currently advertising across three different search engines. There would be no real way we could manage that. There wouldn\u2019t be much of a program without Rithum\u2019s robust platform.\u201d<\/span><\/p>\n\n\n\n Darsch agrees.<\/span> \u201cI can\u2019t even imagine what it would be like without Rithum,\u201d she says. \u201cI would definitely recommend Rithum to other sellers, especially those that are just starting out on marketplaces. Rithum is not only a service to help with our feeds but also a resource on how to sell on marketplaces and how to grow.\u201d<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","client_type":[7],"industry":[28],"product":[44,46],"class_list":["post-555","case_study","type-case_study","status-publish","hentry","client_type-brand","industry-shoes-and-accessories","product-marketplaces","product-paid-search-shopping-ads"],"acf":[],"yoast_head":"\nThe Solution<\/h2>\n\n\n\n
The Results<\/h2>\n\n\n\n