{"id":672,"date":"2024-11-11T00:26:49","date_gmt":"2024-11-11T00:26:49","guid":{"rendered":"https:\/\/new.rithum.com\/case-studies\/mycustomcar\/"},"modified":"2025-08-06T21:24:14","modified_gmt":"2025-08-06T21:24:14","slug":"mycustomcar","status":"publish","type":"case_study","link":"https:\/\/www.rithum.com\/case-studies\/mycustomcar\/","title":{"rendered":"MyCustomCar"},"content":{"rendered":"\n
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“Marketplaces play a significant role in our growth because it’s where our customers are looking.”<\/p>\n\n\n\n

\u2013 Peter Sperling, Owner and Director, Sperling Enterprises<\/p>\n<\/blockquote>\n\n\n\n

The challenge<\/h2>\n\n\n\n

Selling online has allowed MyCustomCar<\/a> to accelerate its sales and improve the customer experience in ways brick and mortar never could. Instead of coming into the store, placing an order and waiting to pick it up later, customers can order their custom car seats and floor mats from the comfort of their own home through the MyCustomCar website.<\/span> <\/span>As online sales began to take off in 2018, MyCustomCar started selling on eBay. Selling through third-party (3P) commerce allows the brand to reach a growing audience of online automotive shoppers. Yet, with 250,000 possible SKUs available between vehicle type, seat shape<\/span> and fabric options, manually managing its 4,000 eBay listings became a challenge. Scaling to other marketplaces would require replicating this complex setup. <\/span> <\/span><\/p>\n\n\n\n

MyCustomCar also struggled with stock synchronisation, resulting in inaccurate product availability. They needed an integration that could seamlessly synchronise stock between a marketplace and its ERP to prevent overselling and improve the customer experience.<\/span> <\/span><\/p>\n\n\n\n

Addressing the challenge<\/h2>\n\n\n\n

MyCustomCar partnered with Rithum for an integrated <\/span>marketplace solution<\/span><\/a> that could quickly and efficiently grow the company\u2019s presence on other 3P commerce platforms.<\/span> <\/span><\/p>\n\n\n\n

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\u201cRithum came well recommended for its out-of-the-box solution that could launch us on other marketplaces quicker.\u201d <\/span>\u2013 Peter Sperling, Owner and Director. \u00a0<\/span><\/p>\n<\/blockquote>\n\n\n\n

Today, the company has grown its marketplace presence beyond <\/span>eBay<\/span><\/a> to <\/span>Bunnings<\/span><\/a>, <\/span>Catch<\/span><\/a>, <\/span>Kogan<\/span><\/a>, <\/span>Amazon<\/span><\/a>, and <\/span>Trade Me<\/span><\/a>. Using Rithum to easily integrate with more channels has helped MyCustomCar grow its business on marketplaces 40% year over year and increase top line revenue<\/strong>. <\/span> <\/span><\/p>\n\n\n\n

Now, MyCustomCar can easily monitor its performance on each marketplace. In just five months since launching on Bunnings, MyCustomCar\u2019s sales on the platform match its performance on Amazon. <\/span> <\/span><\/p>\n\n\n\n

\u201cWe\u2019ve achieved tremendous GMV growth on Australian marketplaces,\u201d said Sperling. \u201cBunnings has surprised us by growing in just a few months to the same size as our Amazon presence, where we have been for over two years.\u201d<\/span> <\/span><\/p>\n\n\n\n

Rithum\u2019s <\/span>Managed Services for Marketplaces<\/span><\/a> has also helped accelerate MyCustomCar\u2019s marketplace sales and improved its selling strategy over time. As an extension of the team, Managed Services fine-tunes MyCustomCar\u2019s feeds to ensure its product content is always accurate, up-to-date and primed to act fast on new opportunities.<\/span> <\/span><\/p>\n\n\n\n

\u201cThe team is very professional, responsive and helpful,\u201d said Chrissie Chan, E-Commerce Manager. \u201cResponsiveness is very important to us because sometimes we have urgent needs.\u201d<\/span> <\/span><\/p>\n\n\n\n

The results<\/h2>\n\n\n\n

With Rithum, MyCustomCar has grown from selling on one marketplace to six. The company has grown its 3P commerce business 40% year over year and increased top line revenue 125% in three years. <\/strong><\/span> <\/strong><\/p>\n\n\n\n

Marketplaces play a significant role in the company\u2019s growth, allowing it to sell where more customers are looking.  One-third of MyCustomCar\u2019s sales revenue are from third-party (3P) commerce and two-thirds of revenue are from MyCustomCar’s direct-to-consumer website.<\/span><\/p>\n\n\n\n

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\u201cIf we weren\u2019t working with Rithum, managing our own marketplaces would be painful at an escalating rate. Updating listings in six different places would be a headache.\u201d<\/span> \u2013 Chrissie Chan, E-Commerce Manager<\/p>\n<\/blockquote>\n\n\n\n

Going forward, MyCustomCar hopes to increase its presence in New Zealand through its newly launched website. It is also exploring new selling channels in Australia through the fleet market. <\/span> <\/span><\/p>\n","protected":false},"featured_media":0,"template":"","client_type":[7],"industry":[14],"product":[44],"class_list":["post-672","case_study","type-case_study","status-publish","hentry","client_type-brand","industry-automotive","product-marketplaces"],"acf":[],"yoast_head":"\nCase Study | MyCustomCar Rithum<\/title>\n<meta name=\"description\" content=\"Grows Revenue 125% with Rithum Managed Marketplaces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/case-studies\/mycustomcar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MyCustomCar\" \/>\n<meta property=\"og:description\" content=\"Grows Revenue 125% with Rithum Managed Marketplaces\" \/>\n<meta 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