{"version":"1.0","provider_name":"Rithum","provider_url":"https:\/\/www.rithum.com","author_name":"Rithum Team","author_url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/","title":"How to Use Product Content to Build Better Customer Connections on Marketplaces\u00a0\u00a0","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YzVY5K0S1H\"><a href=\"https:\/\/www.rithum.com\/blog\/how-to-use-product-content-to-build-better-customer-connections-on-marketplaces\/\">How to Use Product Content to Build Better Customer Connections on Marketplaces\u00a0\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rithum.com\/blog\/how-to-use-product-content-to-build-better-customer-connections-on-marketplaces\/embed\/#?secret=YzVY5K0S1H\" width=\"600\" height=\"338\" title=\"&#8220;How to Use Product Content to Build Better Customer Connections on Marketplaces\u00a0\u00a0&#8221; &#8212; Rithum\" data-secret=\"YzVY5K0S1H\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.rithum.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/product-content-featured-image2.jpg","thumbnail_width":1200,"thumbnail_height":628,"description":"Congrats! You&#8217;ve successfully connected your brand to a marketplace. So, now it&#8217;s time to sit back and watch the sales increase, right? Not exactly. To succeed on marketplaces, brands and retailers need to invest the time and effort to create compelling content\u2014product descriptions\u2014that convince buyers to make a purchase. That sounds easy enough, but it\u2019s [&hellip;]"}