{"version":"1.0","provider_name":"Rithum","provider_url":"https:\/\/www.rithum.com","author_name":"Rithum Team","author_url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/","title":"5 Ways Rithum Can Help Brands and Sellers Plan and Prepare to Execute Successful Direct-to-Consumer Strategies in 2020","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"PH7Yoci1LO\"><a href=\"https:\/\/www.rithum.com\/blog\/5-ways-rithum-can-help-brands-and-sellers-plan-and-prepare-to-execute-successful-direct-to-consumer-strategies-in-2020\/\">5 Ways Rithum Can Help Brands and Sellers Plan and Prepare to Execute Successful Direct-to-Consumer Strategies in 2020<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rithum.com\/blog\/5-ways-rithum-can-help-brands-and-sellers-plan-and-prepare-to-execute-successful-direct-to-consumer-strategies-in-2020\/embed\/#?secret=PH7Yoci1LO\" width=\"600\" height=\"338\" title=\"&#8220;5 Ways Rithum Can Help Brands and Sellers Plan and Prepare to Execute Successful Direct-to-Consumer Strategies in 2020&#8221; &#8212; Rithum\" data-secret=\"PH7Yoci1LO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.rithum.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-D2C-2.jpg","thumbnail_width":1200,"thumbnail_height":628,"description":"1. Mine your sales data to inform your product selection. Identify your top sellers from the previous year and gain an understanding of what worked to drive conversion. Were these top sellers because of a well-executed ad campaign? Did they offer a deal or coupon that made a difference? Identify the conversion drivers that worked [&hellip;]"}