{"version":"1.0","provider_name":"Rithum","provider_url":"https:\/\/www.rithum.com","author_name":"Rithum Team","author_url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/","title":"Social Commerce Gets a Boost: Shops for Facebook and Instagram Set to Help Small Businesses Sell More Online","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IKsTKyADj2\"><a href=\"https:\/\/www.rithum.com\/blog\/social-commerce-gets-a-boost-shops-for-facebook-and-instagram-set-to-help-small-businesses-sell-more-online\/\">Social Commerce Gets a Boost: Shops for Facebook and Instagram Set to Help Small Businesses Sell More Online<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rithum.com\/blog\/social-commerce-gets-a-boost-shops-for-facebook-and-instagram-set-to-help-small-businesses-sell-more-online\/embed\/#?secret=IKsTKyADj2\" width=\"600\" height=\"338\" title=\"&#8220;Social Commerce Gets a Boost: Shops for Facebook and Instagram Set to Help Small Businesses Sell More Online&#8221; &#8212; Rithum\" data-secret=\"IKsTKyADj2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.rithum.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Social_Commerce.jpg","thumbnail_width":1200,"thumbnail_height":628,"description":"&nbsp; On May 19, Facebook announced a new ecommerce platform\u2014Shops will make it easy for businesses to sell their products online directly via the Facebook and Instagram apps. Facebook\u2019s goal for Shops is to support small businesses as they make the leap to online in the face of store closures. Shops is a new channel [&hellip;]"}