{"version":"1.0","provider_name":"Rithum","provider_url":"https:\/\/www.rithum.com","author_name":"Rithum Team","author_url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/","title":"Rethinking Product Packaging and Consumer Engagement","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kR6sxkzGkJ\"><a href=\"https:\/\/www.rithum.com\/blog\/rethinking-product-packaging-and-consumer-engagement\/\">Rethinking Product Packaging and Consumer Engagement<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rithum.com\/blog\/rethinking-product-packaging-and-consumer-engagement\/embed\/#?secret=kR6sxkzGkJ\" width=\"600\" height=\"338\" title=\"&#8220;Rethinking Product Packaging and Consumer Engagement&#8221; &#8212; Rithum\" data-secret=\"kR6sxkzGkJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.rithum.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/IR-banner-bg.png","thumbnail_width":1600,"thumbnail_height":900,"description":"The UPC barcode has played a starring role in retail and commerce for almost 50 years. From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today\u2019s consumers. They [&hellip;]"}