{"version":"1.0","provider_name":"Rithum","provider_url":"https:\/\/www.rithum.com","author_name":"vict0ri4","author_url":"https:\/\/www.rithum.com\/blog\/author\/vict0ri4\/","title":"Prime Day lessons that will reshape peak shopping season","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"pfNydixCuP\"><a href=\"https:\/\/www.rithum.com\/resources\/prime-day-lessons-for-peak-shopping-season\/\">Prime Day lessons that will reshape peak shopping season<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rithum.com\/resources\/prime-day-lessons-for-peak-shopping-season\/embed\/#?secret=pfNydixCuP\" width=\"600\" height=\"338\" title=\"&#8220;Prime Day lessons that will reshape peak shopping season&#8221; &#8212; Rithum\" data-secret=\"pfNydixCuP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.rithum.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Prime Day 2025 showed how quickly shopper habits can shift. People held back on impulse buys, everyday essentials outperformed, and younger shoppers put more weight on brand trust than on discounts. Retailers and brands that adjusted their approach during the event came out ahead. This playbook walks through what worked, what didn\u2019t, and how to [&hellip;]"}